Paid

Paid

social built for

social built for

your next stage of

your next stage of

student growth.

student growth.

LURN MEDIA integrates education marketing intelligence, senior growth strategy, paid media, high-velocity creative testing, and measurement to help established education companies and institutions scale programs, products, and markets with confidence.

LURN MEDIA integrates education marketing intelligence, senior growth strategy, paid media, high-velocity creative testing, and measurement to help established education companies and institutions scale programs, products, and markets with confidence.

"Our CPL has halved across multiple funnels, and some days, it's even more. Amazing job!”

Théo Moret

Théo Moret

Head of Growth, Augment.org

Head of Growth, Augment.org

110+

110+

education brands served

education brands served

$18M+

$18M+

ad budget managed

ad budget managed

10,000+

10,000+

education ads created

education ads created

What stronger

What stronger

paid social

paid social

makes possible

makes possible

Scale priority programs

Put more investment behind the programs and products with the greatest growth potential.


Build demand
earlier 📈

Reach future students before application deadlines or peak purchase periods turn into growth pressure.

Enter new markets 🌎

Build and validate demand before committing significant budgets or internal resources.

Create higher-value
student demand

Generate qualified leads more likely to progress to application, enrollment, or purchase.

Build a creative
testing advantage 🎨

Turn your existing student stories, UGC, and brand assets into a weekly pipeline of new concepts, iterations, and proven winners.


Know what to
scale next 🎓

See which creatives, campaigns, programs, products, and markets have earned the next investment.

One integrated system

One integrated system

for

education growth

education growth

for

Senior strategy, media buying, creative intelligence, and production operating in one continuous learning cycle.

Senior strategy, media buying, creative intelligence, and production operating in one continuous learning cycle.

Growth Strategy

We identify where paid social can create the greatest commercial impact across your programs, products, audiences, markets, and enrollment calendar.

Paid Social Management

Performance Creative

Enrollment Intelligence

Growth Strategy

We identify where paid social can create the greatest commercial impact across your programs, products, audiences, markets, and enrollment calendar.

Paid Social Management

We improve account structure, allocate budget deliberately, and scale proven winners while protecting acquisition efficiency.

Performance Creative

We transform student stories, UGC, and existing brand assets into platform-native creative at the volume required to support serious spend, without compromising brand standards.

Enrollment Intelligence

We connect media performance to the outcomes your organization values—from qualified inquiries and applications to purchases, bookings, enrollments, and revenue.

Strengthen your

student pipeline.

"LURN MEDIA knows their stuff!
I would highly recommend them."

"LURN MEDIA knows their stuff! I would highly recommend them."

Philippa Marriott

Performance Marketing Manager, Kaplan

Start a

conversation.

"LURN MEDIA knows their stuff! I would highly recommend them."

Philippa Marriott

Performance Marketing Manager, Kaplan

A clear path to your

A clear path to your

next stage

next stage

of growth

of growth

Every partnership moves through a disciplined operating system designed for education.

Every partnership moves through a disciplined operating system designed for education.

Growth Alignment

Agree the priority programs, products, markets, commercial outcomes, data sources, and decision-makers.

Opportunity Strategy
System Build
Launch & Learn
Scale with Confidence
Leadership & Reporting
Growth Alignment

Agree the priority programs, products, markets, commercial outcomes, data sources, and decision-makers.

Opportunity Strategy
System Build
Launch & Learn
Scale with Confidence
Leadership & Reporting
Growth Alignment

Agree the priority programs, products, markets, commercial outcomes, data sources, and decision-makers.

Opportunity Strategy
System Build
Launch & Learn
Scale with Confidence
Leadership & Reporting

Education growth,

Education growth,

proven

proven

What becomes possible when education strategy, creative, and paid media move as one.

Scaling without sacrificing efficiency

Masterschool wanted to expand student acquisition across its tech upskilling programs. We built a multi-format creative and paid social system combining news-style concepts, UGC, and podcast-led ads, then used audience and performance insights to scale proven campaigns to multi-six-figure monthly spend while lowering acquisition costs.

28%

decrease in CSQL

2.5x

ad spend increase

Turning prestige into student relevance

IMD needed its paid social creative to make one of Europe’s leading MBA programs feel as distinctive online as it is in the market. We translated its institutional reputation into social-first campaigns centered on real student outcomes. Creating a more relevant and differentiated path from attention to consideration.

34%

decrease in CPL

13

new markets targeted

Making an alternative MBA unmistakable

Augment needed to separate its founder-led alternative MBA from traditional business school marketing. We built a provocative, social-first UGC direction around what made the program different: access to founders behind YouTube, Shazam, and Waze. The concepts became its best-performing brand assets and dramatically reduced lead costs.

65%

decrease in CPL

14+

months of strong performance

Rebuilding efficiency across markets

Nexford University needed a more scalable paid social approach for its portfolio of 100% online, future-focused degrees. We overhauled the creative strategy and consolidated the campaign structure, reducing acquisition costs across multiple markets and across both undergraduate and postgraduate programs.

54%

decrease in CPL

5

programs optimized

More creative angles. Broader reach.

Designlab needed to move beyond a single “Become a UX/UI Designer” message. We built a broader creative system spanning data-led concepts, UGC, press-style proof, and meme-led formats, giving the brand new ways to reach prospective students while reducing lead costs.

33%

decrease in CAC

53%

increase in ad spend

Scaling without sacrificing efficiency

Masterschool wanted to expand student acquisition across its tech upskilling programs. We built a multi-format creative and paid social system combining news-style concepts, UGC, and podcast-led ads, then used audience and performance insights to scale proven campaigns to multi-six-figure monthly spend while lowering acquisition costs.

28%

decrease in CSQL

2.5x

ad spend increase

Turning prestige into student relevance

IMD needed its paid social creative to make one of Europe’s leading MBA programs feel as distinctive online as it is in the market. We translated its institutional reputation into social-first campaigns centered on real student outcomes. Creating a more relevant and differentiated path from attention to consideration.

34%

decrease in CPL

13

new markets targeted

Making an alternative MBA unmistakable

Augment needed to separate its founder-led alternative MBA from traditional business school marketing. We built a provocative, social-first UGC direction around what made the program different: access to founders behind YouTube, Shazam, and Waze. The concepts became its best-performing brand assets and dramatically reduced lead costs.

65%

decrease in CPL

14+

months of strong performance

Rebuilding efficiency across markets

Nexford University needed a more scalable paid social approach for its portfolio of 100% online, future-focused degrees. We overhauled the creative strategy and consolidated the campaign structure, reducing acquisition costs across multiple markets and across both undergraduate and postgraduate programs.

54%

decrease in CPL

5

programs optimized

More creative angles. Broader reach.

Designlab needed to move beyond a single “Become a UX/UI Designer” message. We built a broader creative system spanning data-led concepts, UGC, press-style proof, and meme-led formats, giving the brand new ways to reach prospective students while reducing lead costs.

33%

decrease in CAC

53%

increase in ad spend

Scaling without sacrificing efficiency

Masterschool wanted to expand student acquisition across its tech upskilling programs. We built a multi-format creative and paid social system combining news-style concepts, UGC, and podcast-led ads, then used audience and performance insights to scale proven campaigns to multi-six-figure monthly spend while lowering acquisition costs.

28%

decrease in CSQL

2.5x

ad spend increase

Turning prestige into student relevance

IMD needed its paid social creative to make one of Europe’s leading MBA programs feel as distinctive online as it is in the market. We translated its institutional reputation into social-first campaigns centered on real student outcomes. Creating a more relevant and differentiated path from attention to consideration.

34%

decrease in CPL

13

new markets targeted

Making an alternative MBA unmistakable

Augment needed to separate its founder-led alternative MBA from traditional business school marketing. We built a provocative, social-first UGC direction around what made the program different: access to founders behind YouTube, Shazam, and Waze. The concepts became its best-performing brand assets and dramatically reduced lead costs.

65%

decrease in CPL

14+

months of strong performance

Rebuilding efficiency across markets

Nexford University needed a more scalable paid social approach for its portfolio of 100% online, future-focused degrees. We overhauled the creative strategy and consolidated the campaign structure, reducing acquisition costs across multiple markets and across both undergraduate and postgraduate programs.

54%

decrease in CPL

5

programs optimized

More creative angles. Broader reach.

Designlab needed to move beyond a single “Become a UX/UI Designer” message. We built a broader creative system spanning data-led concepts, UGC, press-style proof, and meme-led formats, giving the brand new ways to reach prospective students while reducing lead costs.

33%

decrease in CAC

53%

increase in ad spend

Creative built to move

Creative built to move

student decisions

student decisions

From first impression to final conversion, every concept is designed to earn attention, generate insight, and create the next opportunity to scale.

Trusted by

Trusted by

education leaders

education leaders

Strategy. Scale. Clarity. The outcomes clients value when we become part of their growth function.

A different class of

A different class of

growth partner

growth partner

The value is not simply more execution. It is better-informed decisions, faster learning, and shared ownership of growth.

Education Expertise

Growth Systems

Creative Capacity

Measurement

Ownership

100+ education

partnerships

Proven 6–8

week playbooks

Monthly

creative testing

From ad spend

to enrollment

One accountable

growth lead

In-House Team

Deep internal knowledge

Limited outside perspective

Internal capacity constraints

Dependent on internal setup

Strategy

stays internal

Freelancers

Individual

expertise

Task-focused support

Limited

capacity

Channel-level reporting

You coordinate the work

Other Agencies

Generalist experience

Standardized templates

Broad, generic creative

Platform-level reporting

Variable account ownership

Education Expertise

Growth Systems

Creative Capacity

Measurement

Ownership

100+ education

partnerships

Proven 6–8

week playbooks

Monthly

creative testing

From ad spend

to enrollment

One accountable

growth lead

In-House Team

Deep internal knowledge

Limited outside perspective

Internal capacity constraints

Dependent on internal setup

Strategy

stays internal

Freelancers

Individual

expertise

Task-focused support

Limited

capacity

Channel-level reporting

You coordinate the work

Other Agencies

Generalist experience

Standardized templates

Broad, generic creative

Platform-level reporting

Variable account ownership

Education expertise

Education expertise

that

that

stays close

stays close

One accountable growth lead, supported by paid media, creative strategy, production, and operations specialists who work exclusively in education.

founder

Herbert

Head of Creative

Philipp

Head of Growth

Mikulas

Creative Strategist

Liza

Performance Marketer

Elli

Performance Marketer

Natalia

Creative Lead

Kristina

Creative Lead

Alla

Operations Manager

Mareike

founder

Herbert

Head of Creative

Philipp

Head of Growth

Mikulas

Creative Strategist

Liza

Performance Marketer

Elli

Performance Marketer

Natalia

Creative Lead

Kristina

Creative Lead

Alla

Operations Manager

Mareike

Purpose-built for

Purpose-built for

education

education

No eCommerce. No SaaS. Every strategy, creative, and recommendation is shaped by how students discover, evaluate, and choose education.

Creative at scale

Turn student stories, UGC, and brand assets into new concepts, iterations, and proven winners, without making your organization look generic.

Program and
market expansion

Strategies designed to support new launches, new audiences, and new growth opportunities.

Education market intelligence

Category insight built across institutions, education companies, programs, products, and markets.

100+

Partnerships

Proven track record

100+ partnerships. Documented enrollment increases. Dozens of case studies that prove our education marketing works.

Full-funnel student
demand

Paid social that creates awareness early and supports progression toward application, enrollment, purchase, and revenue.

Proactive growth leadership

A consistent senior lead, visible momentum, and clear recommendations on what should happen next.

Let's map your

next stage of

student growth.

Request a Growth Assessment to identify your strongest opportunities and the strategy, creative, media, and measurement capabilities required to pursue them.

Here's what we'll explore:

The programs, products, markets, and audiences with the greatest growth potential

Where paid social and creative could create incremental student demand

The systems and internal capabilities required to scale

Whether LURN MEDIA is the right growth partner for your organization

Let's map your

next stage of

student growth.

Request a Growth Assessment to identify your strongest opportunities and the strategy, creative, media, and measurement capabilities required to pursue them.

Here's what we'll explore:

The programs, products, markets, and audiences with the greatest growth potential

Where paid social and creative could create incremental student demand

The systems and internal capabilities required to scale

Whether LURN MEDIA is the right growth partner for your organization

Let's map your

next stage of

student growth.

Request a Growth Assessment to identify your strongest opportunities and the strategy, creative, media, and measurement capabilities required to pursue them.

Here's what we'll explore:

The programs, products, markets, and audiences with the greatest growth potential

Where paid social and creative could create incremental student demand

The systems and internal capabilities required to scale

Whether LURN MEDIA is the right growth partner for your organization

Frequently

Frequently

Frequently

Asked

Asked

Asked

Questions

Questions

Questions

You've got questions. We've got answers.

Which education niches does our approach work for?
Which education niches does our approach work for?
What makes LURN MEDIA different from other marketing agencies?
What makes LURN MEDIA different from other marketing agencies?
What if we already work with an agency or have an in-house team running our ads?
What if we already work with an agency or have an in-house team running our ads?
What makes a great agency-client relationship?
What makes a great agency-client relationship?
Are you more expensive than hiring in-house?
Are you more expensive than hiring in-house?
Who are LURN MEDIA's best-fit clients?
Who are LURN MEDIA's best-fit clients?
How long does it take to see results?
How long does it take to see results?
What is your "Scroll-to-Enroll Formula"?
What is your "Scroll-to-Enroll Formula"?