WE DRIVE REAL GROWTH FOR EDUCATION BRANDS

Oxford Royale Academy is an award-winning provider of elite summer programs in some of the world’s most prestigious institutions, including the University of Oxford, the University of Cambridge, and Yale University.

Through a restructure of their campaigns, creation of inspiring and visually-rich content, targeted audience profiles, and omnichannel advertising, we successfully reduced their cost per acquisition by over 40%, while maintaining a ROAS of 10x.

1,028
%+

AVERAGE RETURN ON AD SPEND

41
%

DECREASE IN CUSTOMER ACQUISITION COST

Augment.org is an online, alternative MBA program for entrepreneurs, taught by the founders of Wikipedia, YouTube, Shazam, and more.

Already running extensive paid social campaigns, they were lacking performance-driven creatives in order to scale profitably. Through the production of social-first UGC ads, we were able to dramatically reduce their cost per lead.

33
-
65
%

DECREASE IN COST PER LEAD

Nexford University's 100% online, future-focused degrees are designed for students who want to build practical skills and immersive themselves in a modern learning experience.

With stagnating performance across their campaigns, we overhauled their creative strategy and consolidated their campaign structure to significantly cut cost per lead and cost per application across 5 different undergraduate and postgraduate degrees in 7 target markets.

38
%

DECREASE IN COST PER APPLICATION

BARBRI is the world's largest legal exam preparation provider, with over 50 years experience and 1.4 million alumni.

Already running extensive paid search campaigns, BARBRI was keen to leverage paid social as an effective & profitable acquisition channel.

Through the production of student-focused ad creatives and an optimized targeting strategy, we were able to generate a positive ROAS within the first month.

613
%

AVERAGE RETURN ON AD SPEND

The Novelry is the world’s best-loved online writing course that helps turn aspiring writers into published authors with flexible, fully-online courses with best-selling authors.

After months of fluctuating performance, we designed a full-funnel creative strategy and upgraded their media buying strategy to steadily increase ROAS.

63
%

INCREASE IN RETURN ON AD SPEND

With over 6 million worldwide users and 19 supported languages, Beelinguapp is a leading educational app that allows users to read stories and listen to the audio in 2 languages at once.

With a complete refresh of Beelinguapp's creative strategy and campaign structure, we designed testimonial, image ads and recorded multiple UGC video ads aimed at specific target markets to cut their cost per acquisition by nearly half.

48
%

DECREASE IN CUSTOMER ACQUISITION COST

ISSOS is a leading provider of international summer schools combining learning, creative enrichment and action-packed adventure in the historic university towns of St Andrews, Cambridge and Yale.

An overhaul of their paid social creative strategy and campaign structure, as well as adding TikTok ads as an acquisition channel led to a significant increase in direct registrations and a consistent ROAS of 900%+.

952
%

AVERAGE RETURN ON AD SPEND

London Dental Institute is a fully online higher education institution offering a unique portfolio of UK-accredited diploma courses for dentists working in the UK and internationally.

With a complete creative refresh and the addition of top-of-funnel campaigns, we successfully introduced a new mid-year intake as well as year-round lead generation activities.

770
%

AVERAGE RETURN ON AD SPEND

OPIT is an EU-accredited, online higher education institution that offers tech-focused BSc and MSc degrees in Computer Science, AI, Data Science, Cybersecurity and Digital Business.

Being a relatively new instituion, we succesfully launched performance branding campaigns to build credibility and authority while decreasing their lead costs across multiple programs.

39
%

DECREASE IN COST PER LEAD

Oh Baby School of Holistic Nutrition is the world's only school that specializes in certified nutrition programs for fertility, pregnancy, postpartum, and babies.

After several intakes of flat new student enrollments, we did a complete refresh of their creative & campaign strategy in order to bring in leads at the top of the funnel and nurture existing ones. This resulted in their best intake ever in terms of newly enrolled students.

29
%

INCREASE IN APPLICATIONS

NEXT MBA provides practical and professional courses in Leadership, Digital Marketing, and Technology-related fields by highly qualified experts via live lessons online.

In order to scale their extensive paid social campaigns, we produced a variety of social-first UGC and static image ads, as well as consolidated their campaigns in order to diversify their creative strategy and increase overall performance.

46
%

INCREASE IN CTR

Dreambound is one of the largest platforms in the US for students to find career & technical training programs.

To combat stagnating performance, we overhauled their ad creatives and consolidated their campaigns to reduce cost per lead while scaling ad spend by 3x.

22
%

DECREASE IN COST PER LEAD

PositivePsychology.com is the world's #1 online resource for 100% science-backed courses, research, books, and articles within the field of positive psychology

Within two months we were able to stabilise and steadily increase ROAS via multi-product campaigns and UGC creatives.

28
%

INCREASE IN RETURN ON AD SPEND

International House World Organisation is a global network of over 140 affiliated private language schools in 45 countries, spanning every continent.

We had the privilege of creating the very first digital ad campaigns for IH World. The goal was to strengthen awareness of the IH World brand name in its core markets amongst students and agents, as well as generate qualified leads for their 40+ study abroad schools.

1
M+

IMPRESSIONS GENERATED

150
+

QUALIFIED LEADS GENERATED

Twyn English Speaking is a revolutionary new app that helps intermediate-level English learners practise speaking using voice recognition and artificial intelligence.

Through the creation and use of UGC video ads across Facebook, Instagram and TikTok, we were able to dramatically reduce the Cost Per App Install, while increasing ROAS and CLV.

47
%

DECREASE IN COST PER INSTALL

63
%

INCREASE IN RETURN ON AD SPEND

Speakeasy Berlin is a leading German language school catering to international students and working professionals with locations in Berlin, Hamburg and Munich

Through our extensive paid social campaigns, we have been able to generate a consistent ROAS over the past 4 years and gradually lower their customer acquisition cost.

472
%

AVERAGE RETURN ON AD SPEND  

19
%

DECREASE IN CUSTOMER ACQUISITION COST

London School Of Design & Marketing offers 100% online BA and MA degrees fully accredited by University for the Creative Arts.

Using an updated creative strategy, we were able to lower the cost per lead and cost per application significantly.

191

INFO CALLS BOOKED

27
%

INCREASE IN APPLICATIONS

For over 40 years, BLI Canada has welcomed thousand of students from all over the world at its award-winning campuses in Montreal and Quebec City.

Through extensive paid social campaigns in key markets like North America, LATAM and Brazil, we generated a steady stream of qualified leads and direct registrations for their study abroad programs, language certificate exams and summer camps.

470
%

AVERAGE RETURN ON AD SPEND

22
%

YEAR-ON-YEAR GROWTH

The PIE is a trusted, leading voice in the international education sector, connecting professionals, institutions and the businesses that support hundreds of thousands of people to study abroad every year.

For their conference events in the UK, Australia and North America, we ran paid social campaigns across Facebook, Instagram and LinkedIn to promote the event and drive ticket bookings.

34
%

% OF ALL TICKETS SOLD VIA PAID SOCIAL

Jamie O'Brien is a world-renowned professional surfer who has amassed a large social media following. In his namesake app, he share all the tips, tricks and techniques to become a better surfer.

Through the creation and use of short, surf-centered video ads and UGC testimonials across Facebook, Instagram and TikTok, we were able to significantly reduce the Cost Per App Install, while increasing ROAS and CLV.

40
%

DECREASE IN COST PER INSTALL

24
%

INCREASE IN RETURN ON AD SPEND

China Institute is a nonprofit educational and cultural institution in New York City that has offered Chinese educational programs and courses to the American public since 1926.

Never having tested paid advertising in their near 100 year history, we built out campaigns across multiple platforms to not only increase course enrollments, but also strengthen brand awareness and positioning of the China Institute brand.

12
%

AVERAGE INCREASE IN ENROLLMENTS PER INTAKE

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By the end of this Discovery Call, you will have a clear roadmap of the next steps you can take to start generating consistent and reliable results online with Paid Social for your education brand.

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✅ Education brands that want to increase their student base

✅ Education brands that are paying too much to acquire a new student

✅ Education brands that are not using a proven paid ads system

✅ Education brands using a generalist instead of a niche specialist agency

✅ Education brands that are looking to maximize their conversion rates

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