LURN MEDIA — Growth Marketing & Creative Agency for Education

FOR HIGHER ED & ONLINE EDUCATION

FOR HIGHER ED & ONLINE EDUCATION

How Education Brands

How Education Brands

Are

Are

Winning Students

Winning Students

On

On

Meta & TikTok in 2026

Meta & TikTok in 2026

Learn the creative-first approach that's helping universities and online education companies drive qualified enrollments without corporate-looking ads.

Learn the creative-first approach that's helping universities and online education companies drive qualified enrollments without corporate-looking ads.

Book a 30-min Strategy Call

Trusted by 100+ leading education brands worldwide
Trusted by 100+ leading education brands worldwide

If you’re here,

If you’re here,

If you’re here,

you’ve probably

you’ve probably

you’ve probably

felt this

felt this

felt this

Missing social media audiences

You're fighting over the same Google searchers while potential students scroll past you on social.

Rising costs, poor performance 📉

Same budget, worse results. How long can you keep justifying these numbers to your CFO?

Bad agency experiences 😡

Stop hiring agencies & freelancers who Google 'education marketing' during your onboarding call.

Lack of resources
or know-how

Your in-house team is stretched thin and struggles with creating social-first ad content.

Creative that's

ohhh

so boring 😴

Your ads speak 'corporate' while your students speak 'TikTok'.

Last-minute enrollment panic 🚨

Your competitors have been nurturing prospects for months while you scramble 30 days before application deadlines.

Everything you need

Everything you need

to

dominate

dominate

social

social

to

From strategy to creative to scaling. We handle everything so you don't have to.

From strategy to creative to scaling. We handle everything so you don't have to.

Strategy

We don't guess what works for education—we know. Our strategy combines market insights, offer positioning, and $12m+ of high-performing campaign data.

Ads Management

Static Creatives

Video Creatives

Strategy

We don't guess what works for education—we know. Our strategy combines market insights, offer positioning, and $12m+ of high-performing campaign data.

Ads Management

Full-funnel campaigns that turn scrollers into students. We manage your entire Meta & TikTok system—from creative to conversion.

Static Creatives

High-converting static creatives that actually work. Headlines, statistics, testimonials—designed specifically for education audiences.

Video Creatives

Video ads that feel like organic content. Student testimonials, founder stories, and day-in-the-life content that stops the scroll.

Our clients

Our clients

Our clients

say it best

say it best

say it best

Real wins,

Real wins,

Real wins,

real numbers

real numbers

real numbers

Scaling To Six Figures

When Masterschool needed to scale their tech upskilling programs, we developed a multi-format creative strategy with news-style layouts, UGC, and podcasts. Our deep audience decreased acquisition costs while successfully scaling their campaigns to multi-six figures in monthly ad spend.

28%

decrease in CPL

2.5x

ad spend in 6 weeks

Executive Decision: Better Results

Europe's #1 MBA program was drowning in generic, corporate messaging that blended in with every other business school. We transformed their approach with social-first ads focused on real student outcomes instead of institutional prestige.

34%

decrease in CPL

13

new markets targeted

Turning The Page On Performance

When The Novelry's ads weren't resonating with aspiring writers, we crafted authentic narratives featuring real students holding their published books. Combined with a brand new funnel using retargeting, lookalike and custom audiences, this delivered a significant ROAS boost and more efficient, stable campaigns.

63%

ROAS increase

220+

creatives

Student Stories, More Applications

Hochschule Fresenius was stuck with cookie-cutter creative that looked like every other German university. We transformed their approach with student-generated UGC featuring real graduates discussing career outcomes, driving an increase in applications.

19%

increase in applications

40+

degree programs

Scaling To Six Figures

When Masterschool needed to scale their tech upskilling programs, we developed a multi-format creative strategy with news-style layouts, UGC, and podcasts. Our deep audience decreased acquisition costs while successfully scaling their campaigns to multi-six figures in monthly ad spend.

28%

decrease in CPL

2.5x

ad spend in 6 weeks

Executive Decision: Better Results

Europe's #1 MBA program was drowning in generic, corporate messaging that blended in with every other business school. We transformed their approach with social-first ads focused on real student outcomes instead of institutional prestige.

34%

decrease in CPL

13

new markets targeted

Turning The Page On Performance

When The Novelry's ads weren't resonating with aspiring writers, we crafted authentic narratives featuring real students holding their published books. Combined with a brand new funnel using retargeting, lookalike and custom audiences, this delivered a significant ROAS boost and more efficient, stable campaigns.

63%

ROAS increase

220+

creatives

Student Stories, More Applications

Hochschule Fresenius was stuck with cookie-cutter creative that looked like every other German university. We transformed their approach with student-generated UGC featuring real graduates discussing career outcomes, driving an increase in applications.

19%

increase in applications

40+

degree programs

Scaling To Six Figures

When Masterschool needed to scale their tech upskilling programs, we developed a multi-format creative strategy with news-style layouts, UGC, and podcasts. Our deep audience decreased acquisition costs while successfully scaling their campaigns to multi-six figures in monthly ad spend.

28%

decrease in CPL

2.5x

ad spend in 6 weeks

Executive Decision: Better Results

Europe's #1 MBA program was drowning in generic, corporate messaging that blended in with every other business school. We transformed their approach with social-first ads focused on real student outcomes instead of institutional prestige.

34%

decrease in CPL

13

new markets targeted

Turning The Page On Performance

When The Novelry's ads weren't resonating with aspiring writers, we crafted authentic narratives featuring real students holding their published books. Combined with a brand new funnel using retargeting, lookalike and custom audiences, this delivered a significant ROAS boost and more efficient, stable campaigns.

63%

ROAS increase

220+

creatives

Student Stories, More Applications

Hochschule Fresenius was stuck with cookie-cutter creative that looked like every other German university. We transformed their approach with student-generated UGC featuring real graduates discussing career outcomes, driving an increase in applications.

19%

increase in applications

40+

degree programs

The

The

most-copied

most-copied

ads in education

ads in education

You've got the vision,

You've got the vision,

You've got the vision,

we've got the

we've got the

we've got the

team

team

team

founder

Herbert

Head of Creative

Philipp

Head of Growth

Tryfonas

Creative Strategist

Liza

Creative Strategist

Isra

Performance Marketer

Elli

Performance Marketer

Natalia

Creative Lead

Kristina

Creative Lead

Alla

Operations Manager

Mareike

founder

Herbert

Head of Creative

Philipp

Head of Growth

Tryfonas

Creative Strategist

Liza

Creative Strategist

Isra

Performance Marketer

Elli

Performance Marketer

Natalia

Creative Lead

Kristina

Creative Lead

Alla

Operations Manager

Mareike

Sure

Sure

Sure

, you

, you

, you

have choices

have choices

have choices

Here's why ours wins.

Education Expertise

Speed to Results

Creative Output

Communication

Cost

Secret Sauce?

Education-only experts

Proven 6–8 week playbooks

Top 1% education ads

Fast replies, weekly updates

Niche team, fair rates

EduCreativeAI™ + 6 yrs of data

In-House Team

No outside insights

Slow ramp-up (6–12 mo)

Spread too thin

Internal delays

High overhead

No market benchmarks

Freelancers

Generic skills

Trial & error

Limited capacity

You manage them

Cheap but slow

Guesswork-based

Other Agencies

Just another client

Learning as they go

Template creative

Slow responses

High cost, low fit

One-size-fits-all tools

Education Expertise

Speed to Results

Creative Output

Communication

Cost

Secret Sauce?

Education-only experts

Proven 6–8 week playbooks

Top 1% education ads

Fast replies, weekly updates

Niche team, fair rates

EduCreativeAI™ + 6 yrs of data

In-House Team

No outside insights

Slow ramp-up (6–12 mo)

Spread too thin

Internal delays

High overhead

No market benchmarks

Freelancers

Generic skills

Trial & error

Limited capacity

You manage them

Cheap but slow

Guesswork-based

Other Agencies

Just another client

Learning as they go

Template creative

Slow responses

High cost, low fit

One-size-fits-all tools

Built for

Built for

education

education

education

No eCommerce. No SaaS. Just high-performance education ad campaigns by experts who understand the student journey.

Book a call

Performance-driven creative ⚡

Creatives that are built for feeds, designed to stop the scroll, and optimized for conversion.

EduCreativeAI™ advantage

Proprietary AI trained on millions in education ad spend. Predictive insights competitors can't access.

Education expertise

Deep industry knowledge, proven formats, and strategies designed specifically for student acquisition.

85+

Partnerships

Proven track record

85+ partnerships. Documented enrollment increases. Dozens of case studies that prove our education marketing works.

Full-funnel strategy 🌪

From awareness to enrollment. We manage the complete student journey.

Agency without headaches 😊

Clear communication. Realistic timelines. Transparent reporting. The agency experience you've always wanted.

Stop Guessing.

Start Enrolling.

Scale Profitably.

See how we can help you turn paid social into an enrollment engine, while reducing acquisition costs and eliminating marketing headaches.

Here's what we'll cover:

Your current marketing efforts and what's working (or isn't)

Specific challenges blocking your student acquisition goals

Our Scroll-to-Enroll Formula and how it applies to your programs

Service packages, timeline expectations, and investment discussion

Stop Guessing.

Start Enrolling.

Scale Profitably.

See how we can help you turn paid social into an enrollment engine, while reducing acquisition costs and eliminating marketing headaches.

Here's what we'll cover:

Your current marketing efforts and what's working (or isn't)

Specific challenges blocking your student acquisition goals

Our Scroll-to-Enroll Formula and how it applies to your programs

Service packages, timeline expectations, and investment discussion

Stop Guessing.

Start Enrolling.

Scale Profitably.

See how we can help you turn paid social into an enrollment engine, while reducing acquisition costs and eliminating marketing headaches.

Here's what we'll cover:

Your current marketing efforts and what's working (or isn't)

Specific challenges blocking your student acquisition goals

Our Scroll-to-Enroll Formula and how it applies to your programs

Service packages, timeline expectations, and investment discussion

Frequently

Frequently

Frequently

Asked

Asked

Asked

Questions

Questions

Questions

You've got questions. We've got answers.

Which education niches does our approach work for?
Which education niches does our approach work for?
What makes LURN MEDIA different from other marketing agencies?
What makes LURN MEDIA different from other marketing agencies?
What if we already work with an agency or have an in-house team running our ads?
What if we already work with an agency or have an in-house team running our ads?
What makes a great agency-client relationship?
What makes a great agency-client relationship?
Are you more expensive than hiring in-house?
Are you more expensive than hiring in-house?
Who are LURN MEDIA's best-fit clients?
Who are LURN MEDIA's best-fit clients?
How long does it take to see results?
How long does it take to see results?
What is your "Scroll-to-Enroll Formula"?
What is your "Scroll-to-Enroll Formula"?