Minimum ad spend
$10,000/mo
Below that, our system doesn't compound
Niche focus
Education only
Higher ed, online courses, edtech
Contract minimum
6 months
Short engagements don't produce honest results
We're a specialist team, not a full-service shop. That means we're great for some education brands and a complete waste of money for others. Read this honestly before booking.
WHO We work well with
This sounds like you
Established university, college, or online education company
Already spending $10,000+ per month on paid social (Meta and/or TikTok)
Have a working sales or enrollment process — leads convert, you just want more of them
Looking for a growth partner for 6+ months, not a quick test
Open to social-first creative — not married to "corporate" production
Honest about what your last agency or in-house setup got wrong
WHO We're not right for
If this is you, save us both time
SaaS, e-commerce, B2B lead gen, or non-education niches
Spending under $10k/month on paid social with no plan to scale
Need a one-month trial before committing
Want creative and media buying split between two providers
Looking for the cheapest agency you can find
Need a generalist agency to also handle SEO, email, website, PR
If three or more of these sound familiar, the call will be productive. If none of them do, you probably don't need us yet.
Pattern #1
"Our CPL has been climbing every quarter — we don't know why."
It's almost never the bidding. It's creative fatigue, audience overlap from messy campaign structures, or tracking that's been quietly broken since iOS 14. We audit all three before we touch a single setting.
→ Creative diversity + attribution rebuild in the first 30 days
Pattern #2
"We're generating leads but they don't enroll."
Optimizing on Meta's default "lead" event almost always produces this. We rebuild your event taxonomy to optimize on enrollment-qualified actions specific to your funnel — application started, deposit paid, demo attended — depending on your stack.
→ CRM-tied conversion events, not vanity leads
Pattern #3
"Our in-house team can't ship creative fast enough."
One or two videos a month is normal for an internal team that's also handling website, email, organic, and events. Meta's algorithm wants five to ten new concepts. We close that gap with a production system designed for the cadence paid social actually requires.
→ 15+ new performance creatives per quarter, baseline
Pattern #4
"Our last agency split creative and media buying. It didn't work."
When two parties own different halves of the feedback loop, neither owns the outcome. The data the media buyer needs to make creative decisions never reaches the creative team in time. Our pods own both, in the same Slack channel, on the same week.
→ Integrated pods, not handoffs
Pattern #5
"We tried TikTok. The leads were terrible."
Almost always a creative format problem, not a platform problem. The brands killing it on TikTok aren't repurposing Meta creative or scripts — they're building TikTok-native content from scratch, with the right hooks for the right placements. We've done this dozens of times for education.
→ Platform-native production, not creative recycling
We don't publish averages. These are named clients with documented outcomes. We can show you the full case studies on a call — including the parts that didn't go as planned.
No mystery process. No proprietary acronyms hiding generic work. Here's the timeline.
Audit, research, foundation
We map your funnel from impression to enrollment and find the leaks before we touch a campaign.
Full account and tracking audit
Reputation, competitor, and performance research
Conversion event rebuild where needed
4–6 creative territories identified
Production and structured tests
First wave of platform-native creative goes live. Campaign structure rebuilt to give the algorithm clean signal.
10+ new creatives produced in month one
Consolidated campaign structure
Territory-level tests across all formats
Weekly written updates begin
Optimize what's winning
Double down on winning territories and formats. Most clients see meaningful CPL and ROAS movement by the end of month two.
Format iteration on winners
Hook testing on top performers
Add-on platform tests (TikTok, YouTube)
Quarterly strategy review
Your investment depends on programs in scope, ad spend, market count, and creative volume. The numbers below give you the honest range so you know what kind of conversation we're having.
What you can expect
Monthly retainer
Mid four figures to low five figures, depending on scope. Most partners sit between $6,000 and $15,000+ per month for our team.
One-off setup
Covers audit, strategy, creative research, tracking rebuild, and the first wave of production. Scoped on the call.
Ad spend
Always paid directly by you to Meta, TikTok, and other platforms. We never run spend through our accounts.
Performance models
Available for clients who qualify. Typically a reduced base + performance bonus tied to enrollment or ROAS targets.
Contract minimum
Six months. Education has long consideration cycles — anything shorter doesn't produce a fair test for either of us.
Scope changes
New platforms, new programs, or additional creative volume are quoted upfront. Never silently added to an invoice.
We'll look at your current funnel, talk honestly about what we'd do differently, and tell you whether we're the right partner — or who is.