Minimum ad spend
$10,000/mo
Below that, our system doesn't compound
Niche focus
Education only
Higher ed, online courses, edtech
Contract minimum
6 months
Short engagements don't produce honest results
We're a specialist team, not a full-service agency. That means we're great for some education brands and a complete waste of money for others. Read this honestly before booking.
WHO We work well with
This sounds like you
Established universities, colleges, vocational schools or online education companies
Already spending $10,000+ per month on paid social (Meta and/or TikTok)
Have a working sales or admissions process
Looking for a growth partner for 6+ months, not a quick test
Open to social-first creative — not married to "corporate" production
Honest about what your last agency or in-house setup got wrong
WHO We're not right for
If this is you, save us both time
SaaS, e-commerce, B2B lead gen, or non-education niches
Spending under $10k/month on paid social with no plan to scale
Need a one-month trial before committing
Want creative and media buying split between two providers
Looking for the cheapest agency you can find
Need a generalist agency to also handle SEO, email, website, PR
If three or more of these sound familiar, the call will be productive. If none of them do, you probably don't need us….yet.
Pattern #1
"Our CPL has been climbing every quarter — we don't know why."
Nine times out of ten, the bidding is fine. What's actually happened is that your winning ads from twelve months ago are no longer winning — the angles have worn out, your audience has seen them too many times, and what felt distinctive when you launched now sounds like every other brand in the consideration set. The fix isn't more of the same ads. It's a structurally different set of angles.
→ A fresh angle library built from research, not guesswork
Pattern #2
"We're generating leads but they don't enroll."
Meta's default "lead" event treats every form fill as equal — which means the algorithm cheerfully delivers more of the leads that never convert. We work directly with your admissions or sales team to define what a qualified lead actually looks like in your CRM, then feed that signal back into the creative and targeting so the algorithm starts learning from the right people.
→ Lead quality defined by your team, not Meta's defaults
Pattern #3
"Our in-house team can't ship creative fast enough."
One or two videos a month is normal for an internal team that's also handling website, email, organic, and events. Meta's algorithm wants 5x that. We close that gap with a production system designed for the cadence paid social actually requires.
→ 30+ new performance creatives per quarter
Pattern #4
"Our last agency split creative and media buying. It didn't work."
When two parties own different halves of the feedback loop, neither owns the outcome. The data the media buyer needs to make creative decisions never reaches the creative team in time. Our pods own both, in the same Slack channel, on the same week.
→ Integrated pods, not handoffs
Pattern #5
"We tried TikTok Ads. The results were terrible."
Almost always a creative problem, not a platform problem. The brands driving student engagement on TikTok aren't repurposing Meta creative or scripts — they're building TikTok-native content from scratch, with the right hooks for the right placements. We've done this dozens of times for education.
→ Platform-native production, not creative recycling
We don't publish averages. These are named clients with documented outcomes.
No mystery process. No proprietary acronyms hiding generic work. Here's the timeline.
Audit, research, foundation
We map your program funnel from impression to enrollment and launch our first testing campaigns.
Full account and tracking audit
Reputation, competitor, and performance research
4–6 creative angles identified
Launch first campaigns by week 3
Iteration and structured tests
First wave of creative iterations go live. Campaign structure rebuilt to give the algorithm clean signal.
10+ new creatives produced in month two
Consolidated campaign structure
Messaging angle tests across all formats
Weekly performance updates & monthly strategy calls begin
Optimize what's winning
Double down on winning creative angles and formats. Most partners see meaningful CPL and ROAS movement by the end of month two.
Format iteration on winners
Hook testing on top performers
Add-on UGC or platform tests (TikTok, YouTube, LinkedIn)
Quarterly strategy review
Your investment depends on programs in scope, ad spend, target markets, and creative volume. The numbers below give you the honest range so you know what kind of conversation we're having.
What you can expect
Monthly retainer
Mid four figures to low five figures, depending on scope.
One-off setup
Covers audit, campaign & budget strategy, creative research, course/program messaging, and the first wave of creative production. Scoped on our Kick-Off Call.
Ad spend
Always paid directly by you to Meta, TikTok, and other platforms. We never run spend through our accounts.
Contract minimum
Six months. Education has long consideration cycles — anything shorter doesn't produce a fair test for either of us.
Scope changes
New platforms, new programs, or additional creative volume are quoted upfront. Never silently added to an invoice.
We'll look at your current course or program marketing, talk honestly about what we'd do differently, and tell you whether we're the right partner — or who is.