— for universities, colleges and online education companies spending $10k+/month on paid social.
We're a paid social & creative team that works exclusively with established education brands. No SaaS. No e-commerce. Transparent monthly pricing. The same team that's helped IMD, Masterschool, The Novelry and 100+ others scale enrollment.
We do one thing — paid social and performance creative — for one niche: established education providers with a working enrollment funnel and the budget to test seriously. We turn down most of the leads who book a call.
Particularly MBAs, executive education, undergraduate and graduate programs in the US, Canada, UK, and DACH region.
Bootcamps, professional training, K-12, tutoring, certification programs, coaching, and edtech platforms with proven product-market fit.
Below that threshold, there isn't enough signal for our testing approach to compound. We'll happily tell you so on a call.
And we won't take a brief outside our niche just because the budget is there. It hurts your results and it hurts our roster.
Most of the heads of marketing we speak to have done the rounds: a generalist agency that didn't understand education, an in-house hire who left after 9 months, a creative shop that produced beautiful videos no one clicked on. These are the specific problems we hear over and over — and what we actually do about them
01
CPL is climbing
every quarter
Same audiences, same creatives, increasing costs. Usually a creative diversity problem post- Andromeda — not a media buying one. We test 8–12 angles in the first 60 days to break the plateau.
02
Creative output is
the bottleneck
Your in-house team can ship one or two videos a month. The Meta algorithm needs five to ten new concepts. We close that gap with a production system built for education specifically.
03
Your ads look corporate, your audience doesn't
Brand guidelines that work for institutional comms suffocate paid social performance. We build platform-native ad systems that protect brand integrity without dragging CTR.
04
Lead quality, not just
lead volume
Cheap leads don't enroll. We optimize against enrollment-qualified events when your tracking allows it, and rebuild it where it doesn't.
05
Attribution
is broken
Most education brands we audit are still optimizing on Meta's default lead events, missing 30–60% of the picture. Server-side tracking, CRM tie-ins, and clean event mapping are part of onboarding.
06
Last agency split creative and media buying
When two parties own different halves of the loop, neither owns the result. We do both, on the same team, in the same Slack channel.
No proprietary acronyms hiding generic work. Here's what a partnership actually looks like across the first 90 days.
01
Audit & strategy
Full account audit, tracking review, audience and creative diagnostic. We map your funnel from impression to enrollment and find the leaks.
02
Creative research
Three-pillar research: reputation mining (real student language), competitor intelligence, and performance review on your own historical assets. We identify 4–6 creative angles worth testing.
03
Production at platform speed
Static ads, UGC, founder-led video, day-in-the-life, testimonial mash-ups, statistics ads, press-release ads. Sourced, scripted, shot, and edited by our in- house team and vetted creator network.
04
Launch & systematic testing
Consolidated campaign structure (we hate spaghetti accounts). Messaging-level tests first, then format tests within winners, then iteration on hooks. Every test designed to teach the algorithm something useful.
05
Reporting that a CMO can actually read
Weekly written updates (no walls of jargon), monthly strategy calls with your team. We tell you what's working, what's not, and what we're changing — in that order.
We default to honest numbers on this page so you can self-qualify before a call — and so the conversation can be about strategy, not haggling.
Essentials
For established brands testing paid social on one core product or program.
From
$6,000/mo
Minimum $10k/mo ad spend.
Meta Ads management on one product/program
Up to 30 performance creatives per quarter
Quarterly strategy call
Monthly performance reporting
Bi-weekly updates
Growth
Full-service paid social and creative for brands scaling multiple programs.
From
$9,000/mo
Most clients sit between $30k– $100k+. monthly ad spend.
Meta + TikTok ads management
Up to 50 performance creatives per quarter
Static, UGC, motion, and remix video
Monthly strategy calls + live dashboard
Direct Slack access to your pod
Weekly written updates
MOST COMMON
Enterprise
For universities and edtech companies running multi-market, multi-program campaigns.
From
$15,000/mo
Custom-scoped. Typically multi-platform, multi- region.
Meta, TikTok, plus add-on ad platforms
Unlimited creative delivery
Multi-region and multi-language campaigns
Quarterly in-person strategy days
Senior strategist as your primary contact
Custom attribution and reporting build
We don't publish averages, because averages flatten what actually happens. These are direct, named outcomes from partners who've agreed to be referenced.
We'll look at your current marketing efforts, talk honestly about what we'd do differently, and tell you whether we're the right partner — or who is.
Your current paid social setup, creative, and funnel
Specific blockers we'd address in the first 60 days
Where our approach applies to your programs
(and where it doesn't)
Pricing, contract structure, and timeline for your specific situation