Minimum ad spend
$5,000/mo
Below that, there isn't enough volume to test
Niche focus
Education only
Higher ed, online programs, edtech, K-12, certifications, exam prep
ENGAGEMENT
90 days
A full quarter — long enough for an honest answer
Most education brands that "tried paid social" ran two stale videos for a month and quit. That was never a fair test. The Sprint is the opposite: a full 90-day engagement where we audit everything, rebuild your creative from scratch, restructure your funnel, and manage it daily — packaged into a fixed scope with a clear endpoint.
WHO THE SPRINT IS BUILT FOR
This sounds like you
Established universities, colleges, vocational schools or online education companies
Already spending $5,000+ per month on paid social (Meta and/or TikTok)
Results have plateaued, creative's gone stale, or a generalist agency left you burned
Want a fixed-scope, fixed-price rebuild before committing to a long retainer
Have a working sales or admissions process to send qualified leads to
Open to social-first creative — not married to "corporate" productio
WHO THE SPRINT IS NOT FOR
If this is you, save us both time
SaaS, e-commerce, B2B lead gen, or non-education niches
Spending under $5k/month on paid social with no plan to scale
Expecting a flood of enrollments in week one (education has a consideration cycle — we'll be honest about it)
Want creative and media buying split between two providers
Looking for the cheapest agency you can find
Need a generalist agency to also handle SEO, email, website, PR
If three or more of these sound familiar, the Sprint is built to fix exactly this. If none do, you probably don't need us yet.
Pattern #1
"Our CPL has been climbing every quarter and we don't know why."
Nine times out of ten, the bidding is fine. What's actually happened is that your winning ads from twelve months ago are no longer winning — the angles have worn out, your audience has seen them too many times, and what felt distinctive when you launched now sounds like every other brand in the consideration set. The fix isn't more of the same ads. It's a structurally different set of angles.
→ A fresh angle library built from research, not guesswork
Pattern #2
"We're generating leads but they don't convert."
Meta's default "lead" event treats every form fill as equal — which means the algorithm cheerfully delivers more of the leads that never convert. We work directly with your admissions or sales team to define what a qualified lead actually looks like in your CRM, then feed that signal back into the creative and targeting so the algorithm starts learning from the right people.
→ Lead quality defined by your team, not Meta's defaults
Pattern #3
"Our in-house team can't ship creative fast enough."
One or two videos a month is normal for an internal team that's also handling website, email, organic, and events. Meta's algorithm wants 5x that. We close that gap with a production system designed for the cadence paid social actually requires.
Up to 40 new performance creatives inside the 90 days
Pattern #4
"We've always split creative and media buying."
When two parties own different halves of the feedback loop, neither owns the outcome. The data the media buyer needs to make creative decisions never reaches the creative team in time. We own both, in the same Slack channel, on the same week.
→ Integrated TEAM, not handoffs
Pattern #5
"We tried TikTok Ads. The results were terrible."
Almost always a creative problem, not a platform problem. The brands driving student engagement on TikTok aren't repurposing Meta creative or scripts — they're building TikTok-native content from scratch, with the right hooks for the right placements. We've done this dozens of times for education.
→ Platform-native production, not creative recycling
We don't publish averages. These are named clients with documented outcomes — the kind of movement the Sprint is built to create.
No mystery process. No proprietary acronyms hiding generic work. Here's the exact timeline, start to finish.
Diagnosis + build
We map your program funnel from impression to enrollment and create a strategy around it.
Full account, funnel, and creative audit
Reputation, competitor, and performance research
Audience and market insights
Offer and messaging strategy locked
Launch + test
First wave of creatives go live. Campaign structure rebuilt and ongoing testing.
2–4 creative angles identified
First wave of static, video and UGC ads
Campaigns built, weekly testing
Weekly performance updates & monthly strategy calls begin
Optimize + scale
Double down on winning creative angles and formats. Most partners see meaningful CPL and ROAS movement by the end of month two.
Scale winners, cut losers
Hook testing on top performers
Lead-quality alignment with your admissions team
Quarterly strategy review
Most agencies want you locked in before you've seen anything work. We think that's backwards. You get a fixed scope, a fixed 90-day timeline, and a baseline locked in week one, so the result is a number you can point to, not a feeling.
Meta Ads only
For established brands testing paid social on one core product or program.
$16,000
one-off
Full account audit, campaign strategy, funnel design
Brand-specific creative strategy, not generic category ads
Test up to 40 scroll-stopping high-impact static & video creatives
2 UGC video ads inc. creator management, scripting, editing
Complete campaign build, management & daily optimization
Conversion and lead-quality tracking
Weekly reporting, monthly strategy calls, ongoing Slack communication
Meta & TikTok Ads
Full-service paid social and creative for brands scaling multiple programs.
$20,000
one-off
Everything in the Meta Ads only Sprint, plus:
Full TikTok setup, management & Spark Ads
Up to 12 additional TikTok-native creatives built for the platform — not recycled Meta ads
Cross-platform testing to find your most efficient path to enrollment
Unified reporting on true blended cost per lead
MOST COMMON
Your investment depends on programs in scope, ad spend, target markets, and creative volume. The numbers below give you the honest range so you know what kind of conversation we're having.
What you can expect
Monthly retainer
Mid four figures to low five figures, depending on scope.
One-off setup
Covers audit, campaign & budget strategy, creative research, course/program messaging, and the first wave of creative production. Scoped on our Kick-Off Call.
Ad spend
Always paid directly by you to Meta, TikTok, and other platforms. We never run spend through our accounts.
Contract minimum
Six months. Education has long consideration cycles — anything shorter doesn't produce a fair test for either of us.
Scope changes
New platforms, new programs, or additional creative volume are quoted upfront. Never silently added to an invoice.
Book a 30-minute call. We'll map your funnel live, show you where it's leaking, and lay out exactly what your 90-day Sprint would deliver. You'll leave with a plan whether or not you hire us.