Minimum
Ad spend $10k/mo+
Below that, there isn't enough volume to test
Niche focus
Education only
Higher ed, online education, career education, K-12, and more
ENGAGEMENT
90 days
A focused rebuild, not another 6 or 12-month agency commitment
Rising CPL, creative and messaging that are losing impact, and leads that never become applications. The Paid Social Sprint rebuilds the system behind them.
WHO THE SPRINT IS BUILT FOR
Established universities, colleges, vocational schools or online education companies
Already spending $10,000+ per month on paid social (Meta and/or TikTok)
Results have plateaued, creative's gone stale, or a generalist agency left you burned
Want a fixed-scope, fixed-price rebuild before committing to a long retainer
Have a working sales or admissions process to send qualified leads to
Open to social-first creative — not married to "corporate" production
WHO THE SPRINT IS NOT FOR
SaaS, e-commerce, B2B lead gen, or non-education niches
Spending under $10k/month on paid social with no plan to scale
Expecting a flood of enrollments in week one (education has a consideration cycle — we'll be honest about it)
Want creative and media buying split between two providers
Looking for the cheapest agency you can find
Need a generalist agency to also handle SEO, email, website, PR
If these sound familiar, the Paid Social Sprint is built to fix exactly this. If none do, you probably don't need us yet.
CONVERSATION #1
"CPL is up again. What's happening?"
Targeting has been adjusted. Bids have been reviewed. Another report has landed in your inbox. But the same ads are still running. The creative that worked twelve months ago has been seen too many times. The message no longer feels distinctive. Prospective students scroll past because it sounds like every other institution promising to “unlock their potential” and “prepare them for the future."
→ New angles built around REAL PROBLEMS AND STUDENT TRANSFORMATIONS
CONVERSATION #2
"The campaigns are working, but admissions says the leads are terrible."
Your dashboard shows a healthy CPL and plenty of form submissions. Admissions sees people who do not answer, cannot afford the program, applied by mistake, or were never serious about enrolling. We connect campaign data with what is happening inside your CRM, define what a qualified inquiry actually looks like, and use that feedback to improve the creative, targeting, and budget allocation.
→ Lead quality defined by your team, not Meta's defaults
CONVERSATION #3
"We need new ads before the next intake, but nobody has time to make them."
Your internal team is managing the website, email, events, organic social, brand requests, and last-minute stakeholder feedback. Paid social gets whatever time is left. A few old assets are resized. A generic headline is added. Meanwhile, CPL keeps rising and the next enrollment deadline gets closer. Performance creative cannot be treated as a side task. It requires continuous research, new angles, rapid production, and a clear view of what is happening after the lead comes in. That is the work we own.
→ Up to 40 creatives that attract the right students
CONVERSATION #4
"The media buyer says creative is the problem. The creative team says they need better data."
One team makes the ads. Another team runs the campaigns. Admissions holds the lead-quality data. Nobody owns the full result. By the time performance feedback reaches the creative team, the campaign has already wasted another few weeks of budget. The media buyer keeps adjusting audiences and bids because those are the only levers they control. We put creative, media buying, funnel performance, and lead-quality feedback under one team.
→ Integrated TEAM, not handoffs
CONVERSATION #5
"We tried TikTok. We got views, but no students."
Your Meta ads were cropped vertically. The same polished brand video was reused. Then TikTok was blamed for producing low-quality traffic. TikTok is not Meta with a different aspect ratio. It requires different hooks, pacing, formats, creators, and reasons to engage. We build TikTok-native campaigns from the ground up rather than forcing existing creative onto a platform it was never designed for.
→ Platform-native production, not creative recycling
No blended averages or vague claims. Just documented results from education brands that made their creative (and budget) work harder.
No mystery process. No proprietary acronyms hiding generic work. Here's the exact timeline, start to finish.
Audit + rebuild
We find where attention, budget, and enrollment opportunities are being lost.
Full account, funnel, and creative audit
Creative research: real student language, competitors, and your top past performers
Audience and market insights
Offer and messaging strategy
Funnel design and optimization
Launch + test
First wave of creatives go live. Campaign structure rebuilt and ongoing testing.
4–6 creative angles turned into static and video ads
Campaign structure rebuilt and consolidated
Tracking verified end to end
First campaigns launched
Initial testing and weekly reporting begin
Optimize + scale
Double down on winning creative angles and formats. Most partners see meaningful CPL and ROAS movement by the end of month two.
UGC production — creator scouting, scripting, and editing
Scale winners, cut losers, feed in fresh angles
Lead-quality alignment with your admissions team
Day 90: review results and decide to continue as an ongoing retainer, or stop here.
Clear deliverables, fixed fees, and a 90-day timeline, so you can judge the Sprint on lower costs, better lead quality, and stronger enrollment outcomes before deciding what happens next.
Meta Ads Sprint
For education brands focused on one or two core products or programs.
Everything you need to succeed, including:
Full account audit, campaign strategy, funnel design
Student-led creative and messaging strategy
Up to 40 scroll-stopping high-impact static & video creatives
Meta Ads campaign build, management & daily optimization
Conversion and lead-quality tracking
Weekly reporting, monthly strategy calls, ongoing Slack communication
Meta & TikTok Ads Sprint
Multi-platform campaigns and creative for brands scaling multiple programs.
Everything in the Meta Ads only Sprint, plus:
Full TikTok Ads setup, management & Spark Ads
Up to 12 additional TikTok-native creatives built for the platform — not recycled Meta ads
Cross-platform testing to find your most efficient path to enrollment
Unified reporting on true blended cost per lead
MOST COMMON
Not more reports or vague promises. Measurable improvements in cost, lead quality, creative performance, and enrollment.
01
Lower acquisition costs
Fresh messaging, new creative, and a rebuilt campaign structure designed to reduce what you pay for each qualified lead, application, and enrolled student. Partners typically improve acquisition costs by 25%+.
02
Better-fit students, not just cheaper leads
Campaigns optimized for the prospects most likely to apply and enroll, not cheap form fills your admissions team cannot contact, qualify, or convert.
03
A fresh creative library you own
A tested library of high-impact static ads, UGC, student stories, testimonials, and performance-led concepts your team owns and can keep using after day 90.
04
Proof your budget is working harder
Clear before-and-after performance showing what improved, what still needs fixing, and whether continuing together makes commercial sense.
Every result on this page started with creative like this — the same kind we build for you inside the 90 days.
Is it tired creative? Generic messaging? Poor lead quality? A leaky funnel? Or all four? In one 30-minute Sprint Call, we’ll map where your budget is being wasted and show you exactly what we’d fix over the next 90 days.